MARC Record from Library of Congress

LEADER: 02590cam a2200361 a 4500
001 2012285557
003 DLC
005 20130806081709.0
008 130429s2012 txua b 001 0 eng d
010 $a 2012285557
020 $a9781937856106 (pbk.)
020 $a1937856100
035 $a(OCoLC)ocn778419462
040 $aBTCTA$beng$cBTCTA$dBDX$dKNJ$dYDXCP$dGK7$dOCLCO$dCXP$dIFJ$dCDX$dCPL$dVP@$dILC$dWIM$dKMS$dLMR$dDLC
042 $alccopycat
050 00 $aHF5415.127$b.F59 2012
100 1 $aFlynn, Anthony,$d1983-
245 10 $aCustom nation :$bwhy customization is the future of business and how to profit from it /$cAnthony Flynn, Emily Flynn Vencat ; with Dennis Flynn.
260 $aDallas, Tex. :$bBenBella Books,$cc2012.
300 $axii, 240 p. :$bill. ;$c21 cm.
504 $aIncludes bibliographical references (p. 193-202) and index.
505 00 $tThe 21st century's custom revolution --$tThe end of mass production : how America became a custom nation --$tCustom generation : why the 21st century's consumers want custom everything --$tThe paradox of choice --$tMade in the YOU.S.A. : why customizers manufacture in America (or wherever their customers are) --$tThe future of commerce : customize everything, everywhere, all the time --$tLaunching your new CIY business --$tAdding CIY to your existing business --$tThe seven crucial lessons of customizing --$tCustomize your marketing --$tKeep growing your CIY business.
520 $aSmart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business. Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can dramatically increase profits or launch new businesses.
650 0 $aTarget marketing.
650 0 $aMarket segmentation.
650 0 $aNew business enterprises$xManagement.
650 0 $aBranding (Marketing)
650 0 $aMass customization.
650 0 $aSuccess in business.
700 1 $aVencat, Emily Flynn.
700 1 $aFlynn, Dennis C.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy1312/2012285557-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy1312/2012285557-d.html