| Record ID | marc_loc_2016/BooksAll.2016.part40.utf8:132191992:1022 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part40.utf8:132191992:1022?format=raw |
LEADER: 01022cam a2200289 i 4500
001 2012510315
003 DLC
005 20140522080722.0
008 121123s2012 gw a b 000 0 ger
010 $a 2012510315
020 $a9783593397726 (pbk.)
020 $a3593397722 (pbk.)
040 $aDLC$beng$cDLC$erda
042 $apcc
050 00 $aHM742$b.K58 2012
100 1 $aKleemann, Frank.
245 10 $aUnternehmen im Web 2.0 :$bzur strategischen Integration von Konsumentenleistungen durch Social Media /$cFrank Kleemann, Christian Eismann, Tabea Beyreuther, Sabine Hornung, Katrin Duske, C. Günter Voss.
264 1 $aFrankfurt am Main :$bCampus Verlag,$c[2012]
300 $a360 pages :$billustrations ;$c22 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references (pages 342-360).
650 0 $aSocial media.
650 0 $aBusiness enterprises.
650 0 $aWeb 2.0.
650 0 $aInternet marketing$xSocial aspects.