MARC Record from Library of Congress

LEADER: 01872cam a22003137a 4500
001 2012540470
003 DLC
005 20130510120654.0
008 130426s2013 sz a 000 0 eng d
010 $a 2012540470
015 $aGBB248143$2bnb
016 7 $a016087365$2Uk
020 $a9782940411818 (pbk.)
020 $a2940411816 (pbk.)
035 $a(OCoLC)ocn794137159
040 $aUKMGB$beng$cUKMGB$dBTCTA$dBDX$dUAB$dYBM$dDLC
042 $alccopycat
050 00 $aZ246$b.L55 2013
082 04 $a741.6$223
100 1 $aLeonard, Neil.
245 10 $aIdea generation /$cNeil Leonard, Gavin Ambrose.
260 $aLausanne :$bAVA Academia,$cc2013.
300 $a192 p. :$bill. (chiefly col.) ;$c23 cm.
490 1 $aBasics graphic design ;$v03
505 0 $a1. Basic principles -- Getting started -- Kick-starting the process -- Working in a group -- Studio interview: hat-trick design -- Activity: mind mapping -- 2. Creative thinking -- Strategies and methods -- Exploring idea generation -- Studio interview: Sam Winston -- Activity: visual equations -- 3. Audience and context -- Audience-specific techniques -- Client and competition -- Construction and materials -- Studio interview: Catherine Griffiths -- Activity: random input: words, context and colour -- 4. Practical idea generation -- Working in the studio -- Working in the environment -- Studio interview: James Kape -- Activity: wayfinding -- 5. Developing and informing ideas -- Informing your ideas -- Synthesis and development -- Studio interview: re-shape invent -- Activity: making links -- 6. Application -- Presenting and communicating ideas -- Applying idea generation -- Studio interview: salad creative -- Activity: presenting and categorizing ideas.
650 0 $aGraphic design (Typography)
650 0 $aGraphic arts.
700 1 $aAmbrose, Gavin.
830 0 $aBasics graphic design ;$v03.