| Record ID | marc_loc_2016/BooksAll.2016.part40.utf8:185736177:1407 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part40.utf8:185736177:1407?format=raw |
LEADER: 01407cam a2200313 a 4500
001 2012945000
003 DLC
005 20141114082444.0
008 120723s2013 nyua b 001 0 eng d
010 $a 2012945000
020 $a9781461436027
020 $a1461436028
035 $a(OCoLC)ocn792880602
040 $aBTCTA$beng$cBTCTA$dUKMGB$dYDXCP$dCDX$dSFR$dOCLCO$dBWX$dDLC
042 $alccopycat
050 00 $aHM742$b.G37 2013
082 00 $a302.23/1$223
100 1 $aGattiker, Urs E.
245 10 $aSocial media audit :$bmeasure for impact /$cUrs E. Gattiker.
260 $aNew York :$bSpringer,$cc2013.
300 $aix, 106 p. :$bill. ;$c23 cm.
490 0 $aSpringer Briefs in Computer Science
500 $aIncludes index.
500 $aIntroduction -- Cost analysis: idtentifying direct and indirect social media costs -- Preparing for the social media audit -- Scope and focus of the social media asudit -- Development and management of the process -- Governance, compliance and maintenance of the process -- Evaluating the process : quality assurance -- Continuous improvement -- Conclusions.
650 0 $aSocial media.
650 0 $aSocial media$xAuditing.
650 0 $aInternet marketing.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy1307/2012945000-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy1307/2012945000-t.html