MARC Record from Library of Congress

LEADER: 02209cam a2200373 i 4500
001 2012949459
003 DLC
005 20140207081259.0
008 120914t20132013caua b 001 0 eng d
010 $a 2012949459
015 $aGBA680512$2bnb
020 $a9781412930765 (hardcover)
020 $a1412930766 (hardcover)
020 $a9781412930772 (softcover)
020 $a1412930774 (softcover)
035 $a(OCoLC)ocn843035164
040 $aNLE$beng$cNLE$erda$dOCLCO$dYDXCP$dMEU$dINU$dKSU$dMUU$dDLC
042 $alccopycat
050 00 $aP96.E25$bD69 2013
082 00 $a338.4/730223$223
100 1 $aDoyle, Gillian.
245 10 $aUnderstanding media economics /$cGillian Doyle.
250 $aSecond edition.
264 1 $aLos Angeles, California ;$aLondon :$bSAGE,$c[2013]
264 4 $c©2013
300 $axii, 216 pages :$billustrations$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aPrevious ed.: 2002.
504 $aIncludes bibliographical references (pages 192-212) and index.
505 0 $a1. Introduction -- 2. Convergence and Multi-platform -- 3. Corporate Growth and Concentration Strategies -- 4. Networks -- 5. Demand: Push to Pull -- 6. Economics of Content Supply -- 7. Copyright -- 8. Media and Advertising -- 9. Media Economics and Public Policy -- References -- Index.
520 $a"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication." -- Publisher website.
650 0 $aMass media$xEconomic aspects.