| Record ID | marc_loc_2016/BooksAll.2016.part40.utf8:192694067:1838 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part40.utf8:192694067:1838?format=raw |
LEADER: 01838cam a2200373 a 4500
001 2012954088
003 DLC
005 20140531080137.0
008 121115s2013 njua 001 0 eng d
010 $a 2012954088
020 $a9780738610955
020 $a073861095X
035 $a(OCoLC)ocn795763014
040 $aBTCTA$beng$cBTCTA$dYDXCP$dJYJ$dDYJ$dDLC
042 $alccopycat
050 00 $aHF5415$b.B4415 2013
082 04 $a658.80076
245 00 $aCLEP principles of marketing :$bstrategy, execution, success /$cAnindya Chatterjee, James R. Ogden, James E. Finch, Denise T. Ogden.
250 $a6th ed.
260 $aPiscataway, New Jersey :$bResearch & Education Association,$c2013.
300 $avii, 188 p. :$bill. ;$c26 cm.
500 $aIncludes index.
500 $aRevised edition of: The best test preparation for the CLEP principles of marketing.
505 0 $aPassing the CLEP principles of marketing exam -- The marketing environment -- Marketing research -- Target markets -- Product planning and management -- Distribution systems -- Wholesaling and retailing -- Promotional strategy -- Pricing policies and strategies -- Special topics in marketing -- Practice tests.
650 0 $aMarketing$vExaminations, questions, etc.
700 1 $aChatterjee, Anindya.
700 1 $aFinch, James E.
700 1 $aOgden, James R.
700 1 $aOgden, Denise T.
710 2 $aResearch and Education Association.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy1403/2012954088-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy1403/2012954088-d.html
856 41 $3Sample text$uhttp://www.loc.gov/catdir/enhancements/fy1403/2012954088-s.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy1403/2012954088-t.html