| Record ID | marc_loc_2016/BooksAll.2016.part40.utf8:203279969:1148 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part40.utf8:203279969:1148?format=raw |
LEADER: 01148cam a2200349 i 4500
001 2013006689
003 DLC
005 20150304081112.0
008 130228s2014 nyua b 001 0 eng
010 $a 2013006689
020 $a9780415526524 (pbk.)
020 $a9780415526517 (hardback)
020 $z9780203112359 (ebook)
040 $aDLC$beng$cDLC$erda
042 $apcc
050 00 $aHE8700.65$b.W42 2014
082 00 $a384.54/4$223
100 1 $aWebster, James G.
245 10 $aRatings analysis :$baudience measurement and analytics /$cJames G. Webster, Patricia F. Phalen and Lawrence W. Lichty.
250 $aFourth edition.
264 1 $aNew York, NY :$bRoutledge,$c2014.
300 $axvi, 328 pages :$billustrations ;$c23 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references and index.
650 0 $aTelevision programs$xRating$xMethodology.
650 0 $aTelevision viewers.
650 0 $aRadio programs$xRating$xMethodology.
650 0 $aRadio audiences.
700 1 $aPhalen, Patricia F.
700 1 $aLichty, Lawrence Wilson.