| Record ID | marc_loc_2016/BooksAll.2016.part40.utf8:214128230:1273 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part40.utf8:214128230:1273?format=raw |
LEADER: 01273cam a2200313 i 4500
001 2013014652
003 DLC
005 20140307081026.0
008 130415s2013 nyua b 001 0 eng
010 $a 2013014652
020 $a9781137278630 (alk. paper)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHF5415.32$b.C37 2013
082 00 $a658.8/34$223
100 1 $aCarmichael, Matt,$eauthor.
245 10 $aBUYographics :$bhow demographic and economic changes will reinvent the way marketers reach consumers /$cMatt Carmichael.
250 $aFirst edition.
264 1 $aNew York :$bPalgrave Macmillan,$c2013.
300 $axiii, 217 pages :$billustrations ;$c25 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aThe changing middle class -- How the other 18 percent live -- Home economics -- The buyographics of family -- The majority myth -- The buyographics of city living -- The buyographics of aging -- The buyographics of health care -- The connected consumer -- The car culture crash.
650 0 $aConsumer behavior$xSocial aspects.
650 0 $aAge.
650 0 $aConsumption (Economics)
650 0 $aMarketing.