MARC Record from Library of Congress

LEADER: 02068cam a2200361 i 4500
001 2013018580
003 DLC
005 20150531073845.0
006 m |o d |
007 cr_|||||||||||
008 130506s2013 enk ob 001 0 eng
010 $a 2013018580
020 $a9781118699676 ( ePub)
020 $a9781118699645 (MobiPocket)
020 $a9781118699669 (Adobe PDF)
020 $z9781118457658 (cloth)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHM741
082 00 $a658.8/34$223
100 1 $aBirke, Daniel.
245 10 $aSocial networks and their economics :$binfluencing consumer choice /$cDaniel Birke, Visiting Researcher, Aston Business School, Birmingham, and works in a leading international management consultancy in Germany.
264 1 $aChichester, West Sussex, United Kingdom :$bWiley,$c2013.
300 $a1 online resource.
336 $atext$2rdacontent
337 $acomputer$2rdamedia
338 $aonline resource$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aPreface -- Acknowledgements -- List of tables -- List of figures -- How social networks influence consumer choice and how to analyse these processes -- Research into social networks in economics, sociology and physics -- Marketing in social networks : the iPhone -- Switching and churn in social networks -- How social networks influence consumer choice of mobile phone carriers in the UK, Europe and Asia -- Coordination of mobile operator choice within households -- Pricing strategy : how prices influence consumer behaviour in social networks -- Conclusion -- Appendix A: Success factors for viral marketing campaigns -- Appendix B: Student questionnaire.
588 $aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650 0 $aSocial networks$xEconomic aspects.
650 0 $aConsumer behavior.
776 08 $iPrint version:$aBirke, Daniel.$tSocial networks and their economics$dHoboken : Wiley, 2013$z9781118457658$w(DLC) 2013017209