MARC Record from Library of Congress

LEADER: 02803cam a2200325 i 4500
001 2013027145
003 DLC
005 20140625082618.0
008 130722s2013 mau 000 0 eng
010 $a 2013027145
020 $a9780544148307 (hardback)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHD31$b.T237 2013
082 00 $a658$223
084 $aBUS070080$aBUS018000$2bisacsh
100 1 $aTaffer, Jon.
245 10 $aRaise the bar :$ban action-based method for maximum customer reactions /$cJon Taffer; with Karen Kelly.
264 1 $aBoston :$bNew Harvest Houghton Mifflin Harcourt,$c2013.
300 $a246 pages ;$c24 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a" If there's anyone who can prevent a bar or restaurant from going belly up, it's Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants. As host and co-producer of Spike TV's Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he's offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone. Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether you're running a storefront operation or a web-based company, whether you're manufacturing widgets or providing a service. Taffer's overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact"--$cProvided by publisher.
505 8 $aMachine generated contents note: Introduction: Open for Business 1 -- 1. You Sell One Thing: Reactions 9 -- 2. You as a Reaction Manipulator 24 -- 3. Money Is in Reactions, Not Transactions 48 -- 4. Employees, the Engine of Reaction Management 69 -- 5. Four-Walls Marketing 95 -- 6. Interior Works 129 -- 7. Visibility Is Money 160 -- 8. The Revenue Response 180 -- 9. Innovation and the Risk of Wrong Reactions 208 -- Conclusion: Last Call 221 -- Appendix: Creating the Perfect Menu 225.
650 0 $aManagement.
650 0 $aCustomer relations.
650 0 $aSuccess in business.
650 7 $aBUSINESS & ECONOMICS / Industries / Service Industries.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Customer Relations.$2bisacsh