| Record ID | marc_loc_2016/BooksAll.2016.part40.utf8:240508961:1362 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part40.utf8:240508961:1362?format=raw |
LEADER: 01362cam a2200253 i 4500
001 2013031535
003 DLC
005 20140625082654.0
008 130913s2014 ilu 000 0 eng
010 $a 2013031535
020 $a9781935871439 (pbk. : alk. paper)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHF5415$b.G638 2014
082 00 $a658.8$223
100 1 $aGrau, Stacy Landreth.
245 10 $aMarketing for nonprofit organizations :$binsights and innovation /$cStacy Landreth Grau, Texas Christian University.
260 $aChicago, Ill. :$bLyceum Books, Inc.,$c[2014]
300 $axvi, 245 pages ;$c23 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
505 0 $aIntroduction -- An overview of nonprofit marketing -- The heart of the organization: the nonprofit brand -- Strategic and market planning for nonprofit organizations -- Understanding and engaging with your stakeholders -- Gaining insight : marketing research for competitive advantage -- Products, services, and delivery: the importance of innovation -- Marketing communication for nonprofit organizations -- Marketing communication measurement and evaluation -- Appendices -- A: Marketing plan outline -- B: Marketing communications plan outline -- About the author.
650 0 $aNonprofit organizations$xMarketing.