MARC Record from Library of Congress

LEADER: 01910cam a2200337 i 4500
001 2013032685
003 DLC
005 20140711085624.0
008 130812s2014 caua b 001 0 eng
010 $a 2013032685
020 $a9781118633106 (hardback)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aAS6$b.J33 2014
082 00 $a060$223
084 $aBUS074000$2bisacsh
100 1 $aJacobs, Sheri.
245 14 $aThe art of membership :$bhow to attract, retain and cement member loyalty /$cSheri Jacobs, CAE.
250 $aFirst edition.
264 1 $aSan Francisco, California :$bJossey-Bass,$c[2014]
300 $axx, 275 pages :$billustrations ;$c24 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"The Art of Membership offers 13 "rules of the road" for membership engagement, recruitment, and retention that organizations can put to work immediately regardless organization size, culture, type or environment. The Rules are concrete, irrefutable and based on the author's experience and extensive research. The book is filled with a wealth of cases and examples and how-to guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culminating in an actionable to-do list. Includes a template that can be used to create a concrete action."--$cProvided by publisher.
504 $aIncludes bibliographical references (pages 257-262) and index.
650 0 $aAssociations, institutions, etc.$xMembership.
650 0 $aMembership campaigns.
650 7 $aBUSINESS & ECONOMICS / Nonprofit Organizations & Charities.$2bisacsh
776 08 $iOnline version:$aJacobs, Sheri.$tArt of membership$bFirst edition.$dSan Francisco : Jossey-Bass, [2014]$z9781118633113$w(DLC) 2013034894
856 42 $3Cover image$uhttp://catalogimages.wiley.com/images/db/jimages/9781118633106.jpg