| Record ID | marc_loc_2016/BooksAll.2016.part40.utf8:246021174:1748 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part40.utf8:246021174:1748?format=raw |
LEADER: 01748cam a2200361 i 4500
001 2013035157
003 DLC
005 20140301081627.0
008 130905s2014 paua b 001 0 eng
010 $a 2013035157
020 $a9781466647497 (hardcover)
020 $z9781466647503 (ebook)
020 $z9781466647510 (print & perpetual access)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHF5415$b.T6963 2014
082 00 $a658.80089$223
245 00 $aTranscultural marketing for incremental and radical innovation /$cBryan Christiansen, PryMarke, LLC, USA, Salih Yildiz, Gumushane University, Turkey, Emel Yildiz, Gumushane University, Turkey, [editors].
264 1 $aHershey, Pennsylvania :$bBusiness Science Reference,$c[2014]
300 $axxvii, 560 pages :$billustrations ;$c29 cm.
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
490 0 $aAdvances in marketing, customer relationship management, and E-Services (AMCRMES) book series
500 $a"Premier Reference Source"--Cover.
504 $aIncludes bibliographical references (pages 493-550) and index.
520 $a"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"--$cProvided by publisher.
650 0 $aMarketing$vCross-cultural studies.
650 0 $aNew products$vCross-cultural studies.
650 0 $aConsumers$vCross-cultural studies.
700 1 $aChristiansen, Bryan,$d1960-
700 1 $aYildiz, Salih,$d1982-
700 1 $aYildiz, Emel,$d1984-