| Record ID | marc_loc_2016/BooksAll.2016.part40.utf8:249816868:899 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part40.utf8:249816868:899?format=raw |
LEADER: 00899cam a2200277 i 4500
001 2013037585
003 DLC
005 20140731081417.0
008 130920t20152015maua b 001 0 eng
010 $a 2013037585
020 $a9780137066735 (student edition)
020 $a0137066732 (student edition)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHF5415.2$b.M28842 2015
082 00 $a658.8/3$223
100 1 $aMalhotra, Naresh K.
245 10 $aEssentials of marketing research :$ba hands-on orientation /$cNaresh K. Malhotra, Georgia Institute of Technology.
264 1 $aBoston :$bPearson,$c[2015]
264 4 $c©2015
300 $axxiv, 408 pages :$bcolor illustrations ;$c28 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references and index.
650 0 $aMarketing research.