MARC Record from Library of Congress

LEADER: 02464cam a2200325 i 4500
001 2013038278
003 DLC
005 20150417083415.0
008 131203t20142014flua b 000 0 eng c
010 $a 2013038278
020 $a9781612337203 (pbk. : alk. paper)
020 $a1612337201 (pbk. : alk. paper)
040 $aOU/DLC$beng$cOU$erda$dDLC
042 $apcc
050 00 $aP302.865$b.G47 2014
082 00 $a401/.4$223
245 00 $aGenres and genre theory in transition :$bspecialized discourses across media and modes /$cedited by Giuliana Garzone & Cornelia Ilie.
264 1 $aBoca Raton, Florida :$bBrownWalker Press,$c2014.
264 4 $c©2014
300 $a260 pages :$billustrations ;$c22 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references.
505 0 $aGenre and genre theory in transition : an introduction / Giuliana Garzone & Cornelia Ilie -- Revisiting genre analysis in specialized communication : the job advertisement as a case in point / Inger Askehave -- Evolutions in societal values and discursive practices : their impact on genre change / Giuliana Garzone -- Scrutinizing hybrid genres on the web : the role of course syllabi in corporate branding / Cornelia Ilie -- Genre in the creative-practice doctoral thesis : diversity and unity / Brian Paltridge, Sue Starfield, Louise Ravelli, Kathryn Tuckwell, Sarah Nicholson -- Presidential press conferences : a genre-based analysis of a dialogic genre / Chiara Degano -- Memoranda of understanding : textual and syntactic aspects / Silvia Cavalieri -- From blogging to microblogging : the case of Whole Foods Market / Giorgia Riboni -- 'Every writer is checked for plagiarism' : occluded authorship in academic writing / William Bromwich -- Foodscaping narratives of EATALY : 'still signs' in a moving context? : an actionist take / Sandra Campagna -- The boundaries of fear : a diachronic crosscultural insight into the genre of public information films for the prevention of sexually transmitted diseases / Nicola Borrelli -- American car ads in the 1950s : language, discursive features, multimodality and gender issues / Walter Giordano.
650 0 $aDiscourse analysis.
650 0 $aCommunication and technology.
650 0 $aCommunication in organizations.
700 1 $aGarzone, G.$q(Giuliana),$eeditor of compilation.
700 1 $aIlie, Cornelia,$eeditor of compilation.