MARC Record from Library of Congress

LEADER: 02707cam a22003618i 4500
001 2013039406
003 DLC
005 20150427142652.0
008 131025s2015 mau b 001 0 eng
010 $a 2013039406
020 $a9780133506327
020 $a0133506320
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
043 $an-us---
050 00 $aHD62.7$b.S27 2015
082 00 $a657/.9042$223
100 1 $aScarborough, Norman M.
245 10 $aEntrepreneurship and effective small business management /$cNorman M. Scarborough, Presbyterian College, Jeffrey R. Cornwall, Belmont University.
250 $aEleventh Edition.
264 1 $aBoston :$bPearson,$c[2015]
264 4 $c©2015
300 $axxvii, 908 pages ;$c29 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references (pages 846-883) and index.
505 0 $aPreface -- Acknowledgments -- The challenge of entrepreneurship -- Entrepreneurs : the driving force behind small business -- Building the business plan : beginning considerations -- Strategic management and the entrepreneur -- Choosing a form of ownership -- Franchising and the entrepreneur -- Buying an existing business -- Conducting a feasibility analysis and crafting a winning business plan -- Building a business plan : financial issues -- Creating a solid financial plan -- Managing cash flow -- Building a business plan : marketing your company -- Building a guerrilla marketing plan -- Creative use of advertising and promotion -- Pricing and credit strategies -- Global marketing strategies -- E-commerce and entrepreneurship -- Putting the business plan to work : sources of funds -- Sources of equity financing -- Sources of debt financing -- Location and layout -- Location,layout,and physical facilities -- Managing a small business : techniques for enhancing profitability -- Supply chain management -- Managing inventory -- Managing people : a company's most -- Valuable resource -- Staffing and leading a growing company -- Legal aspects of small business : succession, ethics,and government regulation -- Management succession and risk management strategies in the family business -- Ethics and social responsibility : doing the right thing -- The legal environment : business law and government -- Regulation -- Appendix: sample business plan : my friends' bookstore -- Cases -- Endnotes -- Index.
650 0 $aSmall business$xManagement.
650 0 $aNew business enterprises$xManagement.
650 0 $aSmall business$zUnited States$xManagement.
650 0 $aNew business enterprises$zUnited States$xManagement.
700 1 $aCornwall, Jeffrey.