MARC Record from Library of Congress

LEADER: 03970cam a2200325 i 4500
001 2013048961
003 DLC
005 20150715123230.0
008 131209s2014 nyu 000 0 eng
010 $a 2013048961
020 $a9780415531856 (hardback)
020 $a9780415531863 (paperback)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aR118$b.R46 2014
082 00 $a610.72$223
084 $aLAN004000$2bisacsh
245 00 $aResearch methods in health communication :$bprinciples and application /$cedited by Bryan B. Whaley.
264 1 $aNew York :$bRoutledge/Taylor & Francis Group,$c2014.
300 $axx, 364 pages ;$c23 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"This volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover:Exploration and Description: interview/focus groups, case study, ethnography, and surveys; Examining Messages and Interpersonal Exchanges: narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis;Causal Explication: experimental research, meta-analysis, and meta-synthesis; andCultural, Population, and Critical Concerns: rhetorical methods and criticism, and methodological issues when investigating stigmatized populations, and groups with health disparities. Chapters cite or use examples from allied health areas -- nursing, public health, sociology, medicine -- to demonstrate the breadth of health communication studies.This work highlights the importance of methodology in health communication research in multiple contexts. Developed to provide a fundamental reference for investigating health communication, this volume will serve as an invaluable tool for researchers and students across the social science and health disciplines"--$cProvided by publisher.
520 $a"Description This volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover: -Exploration and Description: interview/focus groups, case study, ethnography, and surveys; -Examining Messages and Interpersonal Exchanges: narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis; -Causal Explication: experimental research, meta-analysis, and meta-synthesis; and -Cultural, Population, and Critical Concerns: rhetorical methods and criticism, and methodological issues when investigating stigmatized populations, and groups with health disparities. Chapters cite or use examples from allied health areas -- nursing, public health, sociology, medicine -- to demonstrate the breadth of health communication studies. This work highlights the importance of methodology in health communication research in multiple contexts. Developed to provide a fundamental reference for investigating health communication, this volume will serve as an invaluable tool for researchers and students across the social science and health disciplines"--$cProvided by publisher.
650 0 $aCommunication in medicine.
650 0 $aCommunication in medicine$xResearch$xMethodology.
650 7 $aLANGUAGE ARTS & DISCIPLINES / Communication Studies.$2bisacsh
700 1 $aWhaley, Bryan B.
856 42 $3Cover image$uhttp://images.tandf.co.uk/common/jackets/websmall/978041553/9780415531863.jpg