MARC Record from Library of Congress

LEADER: 03077cam a22004457i 4500
001 2013050209
003 DLC
005 20141111081349.0
008 140106s2014 nyua b 001 0 eng
010 $a 2013050209
020 $a9780071822824 (pbk.)
020 $a0071822828 (pbk.)
020 $z9780071822886 (ebk.)
020 $z0071822887 (e-ISBN)
035 $a(OCoLC)ocn868056749
040 $aDLC$beng$cDLC$erda$dIG#$dOCLCO$dYDXCP$dQBX$dTCB$dIH9$dOCLCF$dDLC
042 $alccopycat
084 $aBUS025000$2bisacsh
050 00 $aHD62.5$b.M655 2014
082 04 $a658.1/1410852$223
100 1 $aMonosoff, Tamara.
245 14 $aThe mom inventors handbook :$bhow to turn your great idea into the next big thing /$cTamara Monosoff ; foreword by Julie Martin-Allen, Senior Director of Showcase Events, Sam's Club.
250 $aRevised and expanded second edition.
264 1 $aNew York :$bMcGraw-Hill Education,$c[2014]
300 $axx, 357 pages :$billustrations ;$c23 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"The definitive guide for "mompreneurs"--updated with brand-new digital marketing strategiesWritten specifically for mothers seeking to turn their ideas into marketable products, this new edition of The Mom Inventor's Handbook takes you step-by-step through the process, covering the latest, most innovative ways to create, market, distribute, and sell products. A great deal has changed in business since the original publication in 2005; this edition covers everything novice entrepreneurs need to succeed in today's business landscape. New material includes: Updated information on product research and patent searches Financing chapter covering crowdfunding, microloans, peer-to-peer loans, SBA loans, and angel investors Section on alternative sales channels, including Groupon, LivingSocial, QVC Sprouts, and Zulily In-depth coverage of video marketing Tamara Monosoff is an award-winning inventor and the founder and CEO of Mom Invented, a highly successful, nationally distributed consumer products brand"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
505 0 $aTaking your first steps -- From your mind's eye to the palm of your hand -- Market research -- Protect yourself : all about patents, copyrights, and trademarks -- Getting the goods -- Get funded! Creative ways to fund your business -- Making the sale -- Blowing your horn -- Finding a partner -- Taking care of business.
650 0 $aNew business enterprises$xManagement.
650 0 $aWomen-owned business enterprises$xManagement.
650 0 $aWorking mothers.
650 0 $aIntellectual property.
650 7 $aBUSINESS & ECONOMICS / Entrepreneurship.$2bisacsh
650 7 $aIntellectual property.$2fast$0(OCoLC)fst00975774
650 7 $aNew business enterprises$xManagement.$2fast$0(OCoLC)fst01036850
650 7 $aWomen-owned business enterprises$xManagement.$2fast$0(OCoLC)fst01179169
650 7 $aWorking mothers.$2fast$0(OCoLC)fst01180647