MARC Record from Library of Congress

LEADER: 02202cam a2200409 i 4500
001 2013363976
003 DLC
005 20150129083126.0
008 130927s2013 enk b 001 0 eng d
010 $a 2013363976
015 $aGBB311027$2bnb
016 7 $a016269855$2Uk
020 $a9780745639826 (hbk.)
020 $a0745639828 (hbk.)
020 $a9780745639833 (pbk.)
020 $a0745639836 (pbk.)
035 $a(OCoLC)ocn827267058
040 $aUKMGB$beng$erda$cUKMGB$dOCLCO$dYDXCP$dA6Q$dYBM$dTXI$dNGU$dDLC
042 $alccopycat
050 00 $aP94.6$b.D38 2013
082 04 $a302.2$223
100 1 $aDavis, Aeron,$eauthor.
245 10 $aPromotional cultures :$bthe rise and spread of advertising, public relations, marketing and branding /$cAeron Davis.
264 1 $aCambridge, UK :$bPolity,$c2013.
300 $axi, 247 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $aIn the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
504 $aIncludes bibliographical references (pages 203-236) and index.
505 0 $apt. I. Producers, consumers and texts -- Production : industry and its critics -- Audiences and consumers -- Texts : situating the text in promotional culture -- pt. II. Commodities, media and celebrity -- Commodities : promotional influences on the creation of stuff -- News media and popular culture : promotion and creative autonomy -- Celebrity culture and symbolic power -- pt. III. Politics, markets and society -- Politics and political representation -- Conflict and pluralism in civil society -- Economies, speculative markets and value.
650 0 $aCommunication and culture.
650 0 $aCommunication and culture$vCase studies.
650 0 $aMass media and culture.
650 0 $aAdvertising$xSocial aspects.
650 0 $aPublic relations.
650 0 $aMarketing$xSocial aspects.