MARC Record from Library of Congress

LEADER: 02364cam a22003857i 4500
001 2013372336
003 DLC
005 20150825135746.0
008 140411t20142014enka b 001 0 eng d
010 $a 2013372336
020 $a9781783262830 (hardcover)
020 $a1783262834 (hardcover)
020 $a9781783262847 (paperback)
020 $a1783262842 (paperback)
035 $a(OCoLC)ocn841794195
040 $aYDX$beng$cYDX$erda$dBTCTA$dCDX$dOSU$dITD$dMIQ$dOCLCF$dLTSCA$dOCLCQ$dOCL$dCOH$dDLC
042 $alccopycat
050 00 $aQ223$b.V36 2014
082 04 $a302.2$223
100 1 $aVan den Brul, Caroline.
245 10 $aCrackle and fizz :$bessential communication and pitching skills for scientists /$cCaroline van den Brul, Creativity by Design, UK ; foreword by Professor Nancy Rothwell, FRS.
264 1 $aLondon :$bImperial College Press,$c[2014]
264 4 $c©2014
300 $axvi, 200 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 187-193) and index.
505 0 $aYour audience: the person or people whose full engagement you need -- Change and affect: gives communication its meaning and impact -- Lure: an enticement, usually with a bait, offering the promise of a reward -- World: the contextual space in which your narrative will unfold -- Character: You! - the Audience's guide, in search of a prize -- Big hook: a puzzle which drives the narrative -- Plot: the perilous journey to solve the puzzle and reach the prize -- Structure: making the whole more than the sum of its parts -- Make your pitch CRACKLE: how to persuade, to win support.
520 $aThis book is for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical contents easier to communicate and fulfilling for audiences. --$cProvided by publisher.
650 0 $aCommunication in science.
650 0 $aScience$xVocational guidance.
650 7 $aCommunication in science.$2fast$0(OCoLC)fst00870268
650 7 $aScience$xVocational guidance.$2fast$0(OCoLC)fst01108513
700 1 $aRothwell, Nancy,$eauthor of foreword.