MARC Record from Library of Congress

LEADER: 02835cam a22004217a 4500
001 2013382090
003 DLC
005 20140821075926.0
008 130517s2013 gw 000 0 eng d
010 $a 2013382090
020 $a9783899554779 (hbk.)
020 $a3899554779 (hbk.)
035 $a(OCoLC)ocn830246365
040 $aSITPL$cSITPL$dYDXCP$dOHX$dIQU$dNNJ$dIBI$dBON$dA7U$dERASA$dOCLCF$dNLGGC$dOMB$dUKWOH$dOCLCO$dDLC
042 $alccopycat
050 00 $aNK2195.S89$bB72 2013
072 7 $aNA$2lcco
072 7 $aARC$2ukslc
072 7 $aARC$2eflch
245 00 $aBrand spaces :$bbranded architecture and the future of retail design /$c[edited by Robert Klanten. Sven Ehmann, and Sofia Borges ; text and preface by Sofia Borges]
260 $aBerlin :$bGestalten,$c2013.
300 $a239 p. :$bcol. ill. ;$c31 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aDesigning desire: rebranding the commercial landscape ; 01: Nike ; Camper ; Nokia ; Audi ; Freitag ; Uniqlo ; Issey Miyake ; Anthropologie ; Aesop ; Artek ; Gaggenau ; Starbucks ; H&M ; Adidas ; Ikea -- 02: Workshop ; Rainbow rooms ; Grayscale ; Straight forward ; Landmarks ; Playtime ; Oh la la ; Laboratory.
520 $aBrands are always hungry for new communication ideas. With unique spatial experiences quirky events, experimental showrooms, radical pop-up shops, and stunning flagship stores they are reaching out to their most sophisticated audiences. Brand Spaces showcases cutting-edge interior concepts and locations with character that effectively communicate brands in several dimensions at the same time. Decision-makers from leading brands such as Audi, Camper, Aesop, Freitag, Gaggenau, Nike, Nokia, and Starbucks share concepts and strategies that communicate overall brand identity while respecting local specifications. On top of that, a wide range of exceptional examples of contemporary interior design proves that the work of smaller brands and local retailers is as groundbreaking as that of larger global players. In short, Brand Spaces shows how trailblazers are creating branded worlds that are more than worth a visit. They are places that become urban landmarks or community hubs; they provide us with experiences that stick with us on an emotional level and we buy products there as souvenirs to preserve their memory.
504 $aIncludes index.
650 0 $aCorporate image$xDesign.
650 0 $aStores, Retail$xDesign.
650 0 $aBranding (Marketing)
650 0 $aInterior architecture$vPictorial works.
650 0 $aStore decoration$vPictorial works.
650 0 $aStores, Retail$xDesign and construction.
700 1 $aKlanten, Robert.
700 1 $aEhmann, Sven.
700 1 $aBorges, Sofia.