MARC Record from Library of Congress

LEADER: 01726cam a2200337 i 4500
001 2013950846
003 DLC
005 20150520081317.0
008 130918s2014 nyua b 001 0 eng d
010 $a 2013950846
016 7 $a016620850$2Uk
020 $a050029139X
020 $a9780500291399
035 $a(OCoLC)ocn858843365
040 $aYDXCP$cYDXCP$dBTCTA$dBDX$dUKMGB$dCDX$dYBM$dOQX$erda$dMEU$dCHVBK$dOCLCF$dDLC
042 $alccopycat
050 00 $aHF5415.1255$b.O53 2014
100 1 $aOlins, Wally,$eauthor.
245 10 $aBrand New :$bthe Shape of Brands to Come /$cWally Olins.
264 1 $aNew York :$bThames & Hudson,$c[2014]
264 4 $c©2014.
300 $a200 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
546 $aText in English.
504 $aIncludes bibliographical references (pages 192-195) and index.
505 0 $aThe new authenticity -- Corporate confusion -- Dealing with the new zeitgeist -- What does the corporation stand for? -- Big brand takes over (or doesn't) -- New brands from everywhere -- National prosperity and nation branding -- Branding the place.
520 $a"...looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book."--book jacket.
650 0 $aBranding (Marketing)
650 0 $aCorporate image.