| Record ID | marc_loc_2016/BooksAll.2016.part41.utf8:135572558:1035 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part41.utf8:135572558:1035?format=raw |
LEADER: 01035cam a2200301 i 4500
001 2014000101
003 DLC
005 20150421085651.0
008 140227s2014 cau b 001 0 eng
010 $a 2014000101
020 $a9780313396175 (hard copy : alk. paper)
020 $z9780313396182 (ebook)
040 $aDLC$beng$cDLC$erda
042 $apcc
050 00 $aP96.C35$bS73 2014
082 00 $a306.4$223
245 00 $aStar power :$bthe impact of branded celebrity /$cAaron Barlow, editor.
264 1 $aSanta Barbara, California :$bPraeger, an imprint of ABC-CLIO, LLC,$c[2014]
300 $a2 volumes ;$c25 cm.
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references and index.
505 1 $aVolume 1. Bringing meaning to media success -- Volume 2. The power of media branding.
650 0 $aCelebrities in mass media.
650 0 $aFame$xSocial aspects.
650 0 $aBranding (Marketing)
700 1 $aBarlow, Aaron,$d1951-$eeditor.