| Record ID | marc_loc_2016/BooksAll.2016.part41.utf8:139202880:1219 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part41.utf8:139202880:1219?format=raw |
LEADER: 01219cam a2200313 i 4500
001 2014002351
003 DLC
005 20141223081715.0
008 140131s2014 nyu b 001 0 eng
010 $a 2014002351
020 $a9781137394439 (hardback : alk. paper)
040 $aDLC$beng$cDLC$erda
042 $apcc
043 $an-us---
050 00 $aJS344.P8$bZ387 2014
082 00 $a352.7/482140973$223
100 1 $aZavattaro, Staci M.,$d1983-
245 10 $aPlace branding through phases of the image :$bbalancing image and substance /$cStaci M. Zavattaro.
250 $aFirst edition
264 1 $aNew York City, NY :$bPalgrave Macmillan,$c2014
300 $axvi, 185 pages ;$c23 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aIntroducing philosophy into place branding -- Laying the foundations -- Putting it all together : the framework -- Examples in practice -- Implications of the framework -- A guide for managers.
650 0 $aMunicipal government$xPublic relations$zUnited States.
650 0 $aPlace marketing$zUnited States.
650 0 $aCity promotion$zUnited States.