MARC Record from Library of Congress

LEADER: 03313cam a2200361 i 4500
001 2014007575
003 DLC
005 20150313082328.0
008 140313s2014 cau b 001 0 eng
010 $a 2014007575
020 $a9781118539699 (hardback)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHC79.E5$bE4586 2014
082 00 $a658.4/08$223
084 $aBUS000000$2bisacsh
100 1 $aElkington, John,$d1949-
245 14 $aThe breakthrough challenge :$b10 ways to connect today's profit with tomorrow's bottom line /$cJohn Elkington and Jochen Zeitz ; foreword by Sir Richard Branson.
250 $aFirst edition.
264 1 $aSan Francisco, CA :$bJossey-Bass, A Wiley Brand,$c[2014]
300 $axiii, 253 pages ;$c24 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references (pages 211-227) and index.
520 $a"Much has been said about corporate social responsibility, and most organizations already understand that they must realign their traditional focus on profit alone to measure results in terms of their economic, social, and environmental effects. What remains largely unexplored is this question: if the old ways are on the way out, what will the new economic landscape look like? How will this sea change affect the way we do business in 2020, 2050, and beyond?Tomorrow's Bottom Line sets out to answer this question. The authors draw on their unique position as practitioners, authorities, and critics--John Elkington coined the phrase "triple bottom line" in 1997 and has been a thought leader on sustainable business ever since, and Jochen Zeitz is a rising star in the world of corporate social responsibility, having pioneered the "environment profit & loss" concept during a successful tenure as Puma's CEO. Elkington and Zeitz set forth a compelling argument that it isn't only our accounting methods that are set to change. Tomorrow's understanding of capital and value will be very different from today's, and a concept of "blended" or "shared" value will affect all realms of the economy, from stock exchanges and pension funds to boardrooms and C-suites, with sweeping consequences for all organizations. The book will feature the insights of over 50 major corporate leaders interviewed by Elkington and Zeitz, providing a strong pulse reading on our business climate, poised on the brink of a major turning point.All managers need to go beyond the basics of corporate sustainability to find a deep knowledge of the fast-changing world and how it measures and quantifies an organization's value--and how those changes will affect their organization. Tomorrow's Bottom Line is an essential guide to understanding and anticipating the systems of tomorrow's capitalism, markets, and businesses. "--$cProvided by publisher.
650 0 $aSustainable development.
650 0 $aSocial responsibility of business.
650 0 $aManagement$xEnvironmental aspects.
650 0 $aOrganizational change.
650 7 $aBUSINESS & ECONOMICS / General.$2bisacsh
700 1 $aZeitz, Jochen.
776 08 $iOnline version:$aElkington, John, 1949-$tBreakthrough challenge$bFirst edition.$dSan Francisco, CA : Jossey-Bass, [2014]$z9781118923948$w(DLC) 2014010420