MARC Record from Library of Congress

LEADER: 02886cam a2200385 i 4500
001 2014014006
003 DLC
005 20150312081453.0
008 140414s2014 nyu 001 0 eng
010 $a 2014014006
020 $a9781455582976 (hardback)
020 $z9781455558001 (ebook)
020 $z9781478983033 (audio download)
040 $aDLC$beng$erda$cDLC$dDLC
042 $apcc
050 00 $aHD59$b.D487 2014
082 00 $a659.2$223
084 $aBUS052000$aPSY003000$2bisacsh
100 1 $aDezenhall, Eric.
245 10 $aGlass jaw :$ba manifesto for defending fragile reputations in an age of instant scandal /$cEric Dezenhall.
250 $aFirst edition.
264 1 $aNew York, NY :$bTwelve,$c2014.
300 $a274 pages ;$c24 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
500 $aIncludes index.
520 $a"In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong, the strong are weak. GLASS JAW is a manifesto for these times, written by crisis management warhorse Eric Dezenhall who has spent three decades inside of some of the most intense controversies in recent memory. In the digital age of 24/7 news, information is easily acquired and quickly spread, and this has changed the fundamental nature of controversy, rendering once mighty organizations and individuals powerless against scandal. Think Toyota, Susan G. Komen, Paula Deen, Tiger Woods, Penn State and Joe Paterno, BP, the Duke Lacrosse players, Lance Armstrong, Manti Te'o, and Anthony Weiner. Here Dezenhall defines this new reality where information moves at the speed of light and reputations are tarnished ever faster. In GLASS JAW, he analyzes controversy and scandal from the perspective of the truth-telling crisis management veteran to demystify the paper tiger "spin" industry, offering lessons learned, crucial corrective measures, and counterintuitive insights, such as: How there really is no getting ahead of a bad story The art of the public apology Why a crisis is not an opportunity and Hemingway's The Old man and the Sea is the I Ching of crisis management (because the old man survived and nothing more) The problem with "getting it all out there" and The Nixon Fallacy: if only he had just said "I screwed up," the whole thing would have gone away-not a chance Why you are the enemy: the self sabotage of technology, cameras, tweets, and emails "--$cProvided by publisher.
650 0 $aPublic relations.
650 0 $aReputation.
650 0 $aPublic opinion.
650 0 $aCrisis management.
650 0 $aCorporate image.
650 7 $aBUSINESS & ECONOMICS / Public Relations.$2bisacsh
650 7 $aPSYCHOLOGY / Applied Psychology.$2bisacsh