MARC Record from Library of Congress

LEADER: 03039cam a2200373 i 4500
001 2014015229
003 DLC
005 20150516084825.0
008 140505s2014 nyu b 001 0 eng
010 $a 2014015229
020 $a9781137279613 (hardback)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
043 $aa-ii---
050 00 $aHB615$b.S417 2014
082 00 $a338/.040954$223
084 $aBUS069020$aPOL023000$2bisacsh
100 1 $aSengupta, Hindol.
245 10 $aRecasting India :$bhow entrepreneurship is revolutionizing the world's largest democracy /$cHindol Sengupta.
264 1 $aNew York City :$bPalgrave Macmillan,$c2014.
300 $a249 pages ;$c24 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references (pages 233-239) and index.
520 $a"Twenty years after India opened its economy, it faces severe economic problems, including staggering income inequality. A third of its citizens still lack adequate food, education, and basic medical services, while Mumbai businessman Mukesh Ambani lives in the most expensive home in the world, which cost over a billion dollars to build. Despite the fact that India now has a Mars mission, there are still more mobile phones than toilets in the country. In most places, such a disparity would have the locals pounding at the gates. So why no Arab Spring for India? Hindol Sengupta, senior editor of Fortune India, argues that the only thing holding it back is the explosion of local entrepreneurship across the country. While these operations are a far cry from the giant companies owned by India's ruling billionaires, they are drastically changing its politics, upending the old caste system, and creating a "middle India" full of unprecedented opportunity. Like Gazalla Amin whose flourishing horticulture business in the heart of Kashmir has given her the title 'lavender queen.' Or Sunil Zode, who stole the first shoes he ever wore and now drives a Mercedes, thanks to his thriving pesticide business. Sengupta shows that the true potential of India is even larger than the world perceives, since the economic miracle unfolding in its small towns and villages is not reflected in its stock markets. He reveals an India rarely seen by the larger world--the millions of ordinary, enterprising people who are redefining the world's largest democracy"--$cProvided by publisher.
520 $a"The senior editor for Fortune India explains how Marketing the world's largest democracy is at risk of falling apart and what's holding it together"--$cProvided by publisher.
650 0 $aEntrepreneurship$zIndia.
650 0 $aSmall business$zIndia.
650 0 $aBusiness enterprises$xSocial aspects$zIndia.
651 0 $aIndia$xEconomic conditions$y21st century.
651 0 $aIndia$xSocial conditions$y21st century.
650 7 $aBUSINESS & ECONOMICS / International / Economics.$2bisacsh
650 7 $aPOLITICAL SCIENCE / Economic Conditions.$2bisacsh