| Record ID | marc_loc_2016/BooksAll.2016.part41.utf8:162131601:2292 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part41.utf8:162131601:2292?format=raw |
LEADER: 02292cam a2200373 i 4500
001 2014016226
003 DLC
005 20150820080238.0
008 140428s2015 enk b 001 0 eng
010 $a 2014016226
020 $a9780415530019 (hardback)
020 $a9780415530002 (pbk.)
020 $z9780203094440 (ebook)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHD30.3$b.R684 2015
082 00 $a658.4/5$223
084 $aBUS052000$aLAN004000$2bisacsh
245 04 $aThe Routledge handbook of strategic communication /$cedited by Derina Holtzhausen, Ansgar Zerfass.
264 1 $aAbingdon, Oxon ;$aNew York, NY :$bRoutledge,$c2015.
300 $axxiv, 596 pages ;$c26 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"The Routledge Handbook of Strategic Communication provides the first comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the sections in the volume cover: Conceptual foundations-Institutional and organizational dimensions-Impact of organizational variables-Domains of practice-Outlooks for future studyAn international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aCommunication in organizations.
650 0 $aCommunication in management.
650 0 $aBusiness communication.
650 7 $aBUSINESS & ECONOMICS / Public Relations.$2bisacsh
650 7 $aLANGUAGE ARTS & DISCIPLINES / Communication Studies.$2bisacsh
700 1 $aHoltzhausen, Derina Rhoda.
700 1 $aZerfass, Ansgar,$d1965-
856 42 $3Cover image$uhttp://images.tandf.co.uk/common/jackets/websmall/978041553/9780415530019.jpg