MARC Record from Library of Congress

LEADER: 03246cam a2200337 i 4500
001 2014016795
003 DLC
005 20140805081604.0
008 140428s2014 enka b 001 0 eng
010 $a 2014016795
020 $a9781137272584 (hardback)
040 $aDLC$beng$cDLC$erda
042 $apcc
050 00 $aPN56.P555$bP66 2014
082 00 $a809/.93358$223
084 $aLIT004010$aLIT004120$aLIT008000$2bisacsh
100 1 $aPonzanesi, Sandra,$d1967-
245 14 $aThe postcolonial cultural industry :$bicons, markets, mythologies /$cSandra Ponzanesi, Department of Media and Cultural Studies, Utrecht University, the Netherlands.
264 1 $aHoundmills, Basingstoke, Hampshire ;$aNew York :$bPalgrave Macmillan,$c2014.
300 $aviii, 272 pages :$billustrations ;$c23 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"The Postcolonial Cultural Industry makes a much needed intervention into the field of postcolonial studies by unpacking its relation to the cultural industry. It analyses cultural productions not as aesthetic objects, or as pure disposable commodities, but as 'practices' that engage the local and the global in specific ways. Starting from Theodor Adorno and Max Horkheimer's critical notion of the cultural industry, the book moves toward a more contemporary understanding of the cultural industry as a site of co-production, co-shaping and conflict between producers and consumers, marketing experts, readers and audiences, in order to arrive at a more dynamic and paradoxical take on the cultural industry as a cultural field, imbibed concomitantly by economic, political and aesthetic motifs. It explores how institutions such as literary prizes have influenced the level of production, consumption and distribution of postcolonial texts, how the adaptation industry has contributed to the economy of prestige and how ethnic feminist bestsellers convey new issues around postfeminism and the rearticulation of race, ethnicity, class and neo-liberal capitalism in local and transnational contexts.By connecting cultural analysis to marketing strategies and theories of globalization this book offers an invaluable contribution to the field of postcolonial studies, film studies, migration studies, gender studies, cultural studies and critical theory, among others. "--$cProvided by publisher.
504 $aIncludes bibliographical references (pages 246-260) and index.
505 8 $aMachine generated contents note: -- List of Illustrations Acknowledgements Introduction 1. The Postcolonial Cultural Industry: Notes on Theory and Practice 2. Literary Prizes and the Award Industry 3. Boutique Postcolonialism: Cultural Value and the Canon 4. Advertising the Margins: Translation and Minority Cultures 5. The Adaptation Industry. The Cultural Economy of Postcolonial Film Adaptations 6. Postcolonial Chick Lit: Postfeminism or Consumerism?.
650 0 $aPostcolonialism in literature.
650 0 $aPostcolonialism and the arts.
650 7 $aLITERARY CRITICISM / African.$2bisacsh
650 7 $aLITERARY CRITICISM / European / English, Irish, Scottish, Welsh.$2bisacsh
650 7 $aLITERARY CRITICISM / Asian / General.$2bisacsh