MARC Record from Library of Congress

LEADER: 01927cam a2200373 i 4500
001 2014017386
003 DLC
005 20150627080919.0
008 140721s2015 enka b 001 0 eng
010 $a 2014017386
020 $a9780857857675 (hardback)
020 $a9780857856333 (paperback)
020 $z9780857855664 (ePub)
020 $z9780857855336 (ePDF)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aZ246$b.B83 2015
082 00 $a686.2/2$223
084 $aDES000000$aDES007000$2bisacsh
100 1 $aBrownie, Barbara.
245 10 $aTransforming type :$bnew directions in kinetic typography /$cBarbara Brownie.
264 1 $aLondon ;$aNew York :$bBloomsbury,$c2015.
300 $axiv, 112 pages, 16 colored plates :$billustrations ;$c26 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"Transforming Type examines kinetic, or moving type, in a range of fields including film, television, typographic animation, and motion graphics, with examples including film and television title sequences, television idents, advertising, interactive poetry and experimental animation. Barbara Brownie addresses different kinds of kineticism and the issues that arise when type transforms itself, challenging the boundaries between type and image. She explores the extent to which existing typography theory can be applied to kinetic media, and attempts to provide a new typology of kinetic typography, enabling readers to define and describe contemporary practice"--$cProvided by publisher.
504 $aIncludes bibliographical references (pages 103-110) and index.
650 0 $aGraphic design (Typography)
650 0 $aKinetic art.
650 0 $aCredit titles (Motion pictures, television, etc.)
650 0 $aLogos (Symbols)
650 7 $aDESIGN / General.$2bisacsh
650 7 $aDESIGN / Graphic Arts / General.$2bisacsh