| Record ID | marc_loc_2016/BooksAll.2016.part41.utf8:166171045:1792 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part41.utf8:166171045:1792?format=raw |
LEADER: 01792cam a2200349 i 4500
001 2014018602
003 DLC
005 20150113082410.0
008 140522s2014 pau b 001 0 eng
010 $a 2014018602
020 $a9781466662209 (hardcover : alk. paper)
020 $z9781466662216 (ebook : alk. paper)
020 $z9781466662230 (print & perpetual access : alk. paper)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHF5415$bH18672 2014
082 00 $a658.8$223
245 00 $aHandbook of research on effective marketing in contemporary globalism /$cBryan Christiansen, PryMarke, LLC, USA, Salih Yildiz, Gümüşhane University, Turkey, Emel Yildiz, Gümüşhane University, Turkey.
264 1 $aHershey, PA :$bBusiness Science Reference, An Imprint of IGI Global,$c[2014]
300 $axxvii, 463 pages ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $a"A volume in the advances in marketing, customer relationship management, and e-services (AMCRMES) book series"--T.p.
504 $aIncludes bibliographical references (pages 393-454) and index.
520 $a"This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and productivity"--$cProvided by publisher.
650 0 $aMarketing$vCross-cultural studies.
650 0 $aNew products$vCross-cultural studies.
650 0 $aConsumers$vCross-cultural studies.
700 1 $aChristiansen, Bryan,$d1960-
700 1 $aYildiz, Salih,$d1982-
700 1 $aYildiz, Emel,$d1984-