MARC Record from Library of Congress

LEADER: 01789cam a2200325 i 4500
001 2014020326
003 DLC
005 20150922080802.0
008 140523s2016 mau b 001 0 eng
010 $a 2014020326
020 $a0133866246
020 $a9780133920819
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHD62.4$b.W586 2016
082 00 $a658/.049$223
100 1 $aWild, John J.
245 10 $aInternational business :$bthe challenges of globalization /$cJohn J. Wild, University of Wisconsin, Madison, Kenneth L. Wild, University of London, England.
250 $aEighth Edition.
264 1 $aBoston :$bPearson,$c2016.
300 $axxvii, 432 pages ;$c28 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aGlobal business environment -- Globalization -- National business environments -- Cross-cultural business -- Political economy and ethics -- Economic development of nations -- International trade and investment -- International trade theory -- Political economy of trade -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employeeglossary -- Bibliographic references -- Index.
650 0 $aInternational business enterprises$xManagement.
650 0 $aInternational trade.
700 1 $aWild, Kenneth L.
700 1 $aBall, Alverne.