MARC Record from Library of Congress

LEADER: 02033cam a22003258i 4500
001 2014029236
003 DLC
005 20151121081057.0
008 140916s2015 enka b 001 0 eng
010 $a 2014029236
020 $a9780415727464 (hbk)
020 $a9780415727587 (pbk)
020 $z9781315761831 (ebk)
040 $aDLC$beng$cDLC$erda
042 $apcc
050 00 $aZ285.6$b.B38 2015
082 00 $a070.5/2$223
100 1 $aBaverstock, Alison,$eauthor.
245 10 $aHow to market books /$cAlison Baverstock.
250 $aFifth edition.
264 1 $aLondon ;$aNew York :$bRoutledge, Taylor & Francis Group,$c2015.
300 $axxi, 471 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $a"Over four editions, Alison Baverstock's How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: - a number of new case studies - detailed coverage of individual market segments - checklists and summaries of key points - several new chapters - a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University"--$cProvided by publisher.
504 $aIncludes bibliographical references (pages 455-458) and index.
650 0 $aBooks$xMarketing.
650 0 $aBooks$xInternet marketing.
650 7 $aSOCIAL SCIENCE / Media Studies.$2bisacsh