| Record ID | marc_loc_2016/BooksAll.2016.part41.utf8:193446912:1190 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part41.utf8:193446912:1190?format=raw |
LEADER: 01190cam a2200301 i 4500
001 2014035327
003 DLC
005 20150912130308.0
008 140904s2014 caua 000 0 eng
010 $a 2014035327
020 $a9780811875448
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aNC997$b.R3 2014
082 00 $a745.4$223
100 1 $aRand, Paul,$d1914-1996,$eauthor.
245 10 $aThoughts on design /$cPaul Rand.
250 $aNew Edition.
264 1 $aSan Francisco :$bChronicle Books,$c[2014]
300 $a95 pages :$billustrations ;$c20 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $a"Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970."
505 0 $aThe beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.
650 0 $aDesign.
650 0 $aCommercial art.
700 1 $aBierut, Michael,$ewriter of foreword.