MARC Record from Library of Congress

LEADER: 02054cam a2200337 i 4500
001 2014038637
003 DLC
005 20150702081203.0
008 141020s2015 nyu b 001 0 eng
010 $a 2014038637
020 $a9781591847465 (hardback)
040 $aDLC$beng$cDLC$erda$dD LC
042 $apcc
050 00 $aHB615$b.W37 2015
082 00 $a658.8/7$223
084 $aBUS060000$aBUS025000$aBUS043000$2bisacsh
100 1 $aWarrillow, John,$d1971-
245 14 $aThe automatic customer :$bcreating a subscription business in any industry /$cJohn Warrillow.
264 1 $aNew York :$bPortfolio,$c[2015].
300 $a218 pages ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $a"How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for much more than publications. John Warrillow, the acclaimed author of Built to Sell, offers a blueprint for winning subscribers for any kind of business. He explains, for instance, - The nine different subscription models and how to apply each in your business. - How Dollar Shave Club turned shaving into a subscription. - The secret psychology of selling a subscription. - The eight reasons why customers stop subscribing. Whether business owners want to transform their entire model into a recurring revenue engine or just pick up an extra 5 percent of automatic sales, they will find great insights and examples in Warrillow's book"--$cProvided by publisher.
504 $aIncludes bibliographical references (pages 203-212) and index.
650 0 $aEntrepreneurship.
650 0 $aBusiness planning.
650 0 $aStrategic planning.
650 7 $aBUSINESS & ECONOMICS / Small Business.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Entrepreneurship.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Marketing / General.$2bisacsh