MARC Record from Library of Congress

LEADER: 03070cam a2200373 i 4500
001 2014040276
003 DLC
005 20150428083640.0
008 141009s2015 mau 000 0 eng
010 $a 2014040276
020 $a9781629560557 (hardback)
020 $z9781629560564 (ebook)
020 $z9781629560571 (enhanced ebook)
040 $aDLC$beng$cDLC$erda
042 $apcc
050 00 $aHB615$b.B763 2015
082 00 $a658.4/21$223
084 $aBUS025000$aBUS046000$aBUS019000$2bisacsh
100 1 $aBrown, Paul B.
245 10 $aEntrepreneurship for the rest of us :$bhow to create innovation and opportunity everywhere /$cPaul B. Brown.
264 1 $aBrookline, MA :$bBibliomotion,$c2015.
300 $a163 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $a"Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt-and succeed. The key, according to Paul B. Brown, is to think like an entrepreneur, no matter what your position or industry. What works for the most successful entrepreneurs will work for us, Brown argues, whether we want to stay employed working for someone else or are thinking of going off on our own. Based on extensive research, Entrepreneurship for the Rest of Us reveals the best practices of the most successful entrepreneurs, those who are adept at continually innovating and seeing opportunity where others do not. They do that by following a rigid approach. For example: They never start with a new idea, but by trying to solve a market need. Financing is an afterthought. They get started with the resources at hand (not only does that allow them to move quickly, if things don't work out, they are not out much). Perfect is the enemy of good, it is much more important to get out into the marketplace with a prototype than to keep fiddling with what you have. In short, the entrepreneurial mindset is a protection against economic uncertainty, and Brown's goal is to spread that thinking to individuals and large organizations alike. Though of course we won't all start or run our own companies, we need to learn to think like entrepreneurs so that when uncertainty hits, as it will again and again, individuals and companies will be better prepared to not only survive but win"--$cProvided by publisher.
520 $a"Entrepreneurship for the Rest of Us reveals the best practices of the most successful entrepreneurs, those who are adept at continually innovating and seeing opportunity where others do not"--$cProvided by publisher.
650 0 $aEntrepreneurship.
650 0 $aCreative ability in business.
650 0 $aSuccess in business.
650 0 $aEmployee motivation.
650 7 $aBUSINESS & ECONOMICS / Entrepreneurship.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Motivational.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Decision-Making & Problem Solving.$2bisacsh