| Record ID | marc_loc_2016/BooksAll.2016.part41.utf8:201088449:1684 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part41.utf8:201088449:1684?format=raw |
LEADER: 01684cam a2200349 i 4500
001 2014040322
003 DLC
005 20150629132547.0
008 141106s2015 pau b 001 0 eng
010 $a 2014040322
020 $a9781466673939 (hardcover)
020 $z9781466673946 (ebook)
020 $z9781466673960 (print & perpetual access)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHF5415.15$b.C33 2015
082 00 $a658.8/27$223
245 00 $aCases on branding strategies and product development :$bsuccesses and pitfalls /$cSarmistha Sarma, Institute of Innovation in Technology and Management, Guru, Gobind Singh Indraprashtha University, India, Sukhvinder Singh, Institute of Innovation in Technology and Management, Guru, Gobind Singh Indraprashtha University, India.
264 1 $aHershey, PA :$bBusiness Science Reference, An Imprint of IGI Global,$c[2015]
300 $aliii, 417 pages ;$c27 cm.
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
490 1 $aA volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
504 $aIncludes bibliographical references (pages 391-407) and index.
520 $a"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--$cProvided by publisher.
650 0 $aProduct management$vCase studies.
650 0 $aBrand name products$vCase studies.
650 0 $aBranding (Marketing)$vCase studies.
650 0 $aBrand choice$vCase studies.
700 1 $aSarma, Sarmistha.
700 1 $aSingh, Sukhvinder.