MARC Record from Library of Congress

LEADER: 03088cam a2200409 i 4500
001 2014041062
003 DLC
005 20150818081646.0
008 141027s2015 mau b 001 0 eng
010 $a 2014041062
020 $a9781857886238 (paperback)
020 $z9781857889932 (e-book)
040 $aDLC$beng$cDLC$erda$dD LC
042 $apcc
050 00 $aHF5415.1265$b.M3288 2015
082 00 $a658.8/72$223
084 $aBUS043000$aBUS090010$aBUS002000$aCOM064000$2bisacsh
100 1 $aMartin, Chuck,$d1949-
245 14 $aThe third screen :$bthe ultimate guide to mobile marketing /$cChuck Martin.
250 $aRevised and updated edition.
264 1 $aBoston, MA :$bNicholas Brealey America,$c2015.
300 $axxviii, 230 pages ;$c23 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references (pages 209-213) and index.
520 $a""Anyone interested in the evolution of consumer behavior and the adoption of new technologies will appreciate the clarity of Martin's prose and the breadth of his vision."--Publishers Weekly"Marketing is ever-changing and The Third Screen mirrors the future of marketing. If you are new to mobile, this book makes sure you get it right!"--Jeffrey Hayzlett, best-selling author of The Mirror Test"Chuck Martin has more than all the facts. He has the soul of the idea. The Third Screen is thoughtful and valuable."--Chris Brogan, president, Human Business Works, co-author of Trust AgentsIn this fully updated new edition, Chuck Martin updates his essential marketing handbook for a rapidly evolving mobile marketplace. With more than one in every five people owning a smart phone or tablet worldwide, companies that fail to market to their ecommerce customers will be left behind. The book covers mobile video, SMS (text) messaging, location-based marketing, advertising and media, and inbound marketing and offers insightful case studies of top companies who are using these new platforms successfully.Chuck Martin is director of the Center for Media Research at MediaPost Communications, a research firm that analyzes the intentions of media buyers and planners. He is also CEO of Mobile Future Institute, a US-based think tank focused on marketing tactics for a world gone mobile. Martin is the author of eight business books, including the New York Times business bestseller The Digital Estate. He has appeared on CNN, CNBC, Fox, and ABC-TV News Now. "--$cProvided by publisher.
650 0 $aTelemarketing.
650 0 $aInternet marketing.
650 0 $aMobile commerce.
650 0 $aSmartphones.
650 0 $aInternet advertising.
650 0 $aBusiness enterprises$xComputer networks.
650 7 $aBUSINESS & ECONOMICS / Marketing / General.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / E-Commerce / Internet Marketing.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Advertising & Promotion.$2bisacsh
650 7 $aCOMPUTERS / Electronic Commerce (see also headings under BUSINESS & ECONOMICS / E-Commerce).$2bisacsh