| Record ID | marc_loc_2016/BooksAll.2016.part41.utf8:212321664:2479 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part41.utf8:212321664:2479?format=raw |
LEADER: 02479cam a22003618i 4500
001 2014047911
003 DLC
005 20151203082726.0
008 141211s2015 enk 000 0 eng
010 $a 2014047911
020 $a9781137488947 (hardback)
040 $aDLC$beng$cDLC$erda
042 $apcc
050 00 $aHF5415.1265$b.C4885 2015
082 00 $a658.8/72$223
084 $aBUS007000$aBUS020000$aBUS043000$aBUS043030$aBUS090010$2bisacsh
100 1 $aChaston, Ian.
245 10 $aOnline marketing and big data exploration /$cIan Chaston, University of Auckland, New Zealand.
263 $a1502
264 1 $aHoundsmills, Basingstoke, Hampshire ;$aNew York, NY :$bPalgrave Macmillan,$c2015.
300 $apages cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"The advent of cloud computing and big data has radically altered the important role of innovation as a strategy for responding to the rapidly changing nature of an increasingly interconnected online world. This situation has necessitated revisions in the strategic concepts associated with sustaining long term performance by exploiting new technologies. Understanding of these new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, service firms, healthcare and the public sector in terms of creating new forms of competitive advantage within both pure play and terrestrial environments as a consequence of the advent of mobile technology and online social networks"--$cProvided by publisher.
505 8 $aMachine generated contents note: -- 1. The Online World -- 2. Big Data and Analytics -- 3. Opportunities -- 4. Technology -- 5. Capabilities -- 6. i-Strategy -- 7. Marketing Mix -- 8. Websites -- 9. Social Media -- 10. Blog, Tweets and Apps -- 11. Online Retailing -- 12. Online Service Firms -- 13. Public Sector Online -- 14. Online Governance -- 15. Future Innovation Opportunities.
650 0 $aInternet marketing.
650 0 $aBig data.
650 7 $aBUSINESS & ECONOMICS / Business Communication / General.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Development / Business Development.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Marketing / General.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / International / Marketing.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / E-Commerce / Internet Marketing.$2bisacsh