MARC Record from Library of Congress

LEADER: 02198cam a2200385 i 4500
001 2014048336
003 DLC
005 20150919082411.0
008 150126s2015 miu b 001 0 eng
010 $a 2014048336
020 $a9780472072521 (hardback)
020 $a9780472052523 (paperback)
020 $z9780472120895 (e-book)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
043 $aa-ko---
050 00 $aHM742$b.H35 2015
082 00 $a302.23/1$223
084 $aSOC015000$aSOC052000$aSOC022000$2bisacsh
245 00 $aHallyu 2.0 :$bthe Korean wave in the age of social media /$cSangjoon Lee and Abe Mark Nornes, editors
264 1 $aAnn Arbor :$bUniversity of Michigan Press,$c2015.
300 $avi, 268 pages ;$c23 cm.
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
490 0 $aPerspectives on contemporary Korea
520 $a"Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu's impact on Korea's national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu's propagation. Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aSocial media$zKorea (South)
650 0 $aPopular culture$zKorea (South)
650 7 $aSOCIAL SCIENCE / Human Geography.$2bisacsh
650 7 $aSOCIAL SCIENCE / Media Studies.$2bisacsh
650 7 $aSOCIAL SCIENCE / Popular Culture.$2bisacsh
700 1 $aLee, Sangjoon,$eeditor.
700 1 $aNornes, Markus,$eeditor.