MARC Record from Library of Congress

LEADER: 01767cam a22004097i 4500
001 2015303286
003 DLC
005 20150630143641.0
008 150625s2013 enka b 001 0 eng d
010 $a 2015303286
015 $aGBB388241$2bnb
016 7 $a016504637$2Uk
020 $a9781857886047 (pbk.)
020 $a1857886046 (pbk.)
020 $a9781857889307 (ebook)
020 $a1857889304 (ebook)
035 $a(OCoLC)ocn859185828
040 $aUKMGB$beng$cUKMGB$erda$dOCLCO$dBTCTA$dCLE$dYDXCP$dOCLCO$dCPL$dNZPWA$dDLC
042 $alccopycat
050 00 $aHF5429.12$b.J663 2014
082 04 $a658.8342$223
100 1 $aJones, Graham$c(Writer on Internet psychology),$eauthor.
245 10 $aClick.ology :$bwhat works in online shopping and how your business can use consumer psychology to succeed /$cGraham Jones.
246 3 $aClickology
264 1 $aLondon :$bNicholas Brealey Publishing,$c[2014]
264 4 $c©2014
300 $aviii, 195 pages :$billustrations ;$c22 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references (pages [183]-190) and index.
520 $a"The world is resounding to the sound of click, click, spend now internet shopping is a normal, daily activity for people throughout the world. But what first attracts the consumer, makes them buy and gets them coming back for more? And what can a business learn from what is already happening online?"--Publisher's description.
650 0 $aElectronic commerce$xPsychological aspects.
650 0 $aTeleshopping$xPsychological aspects.
650 0 $aConsumer behavior.
650 0 $aBusiness enterprises$xComputer network resources.
650 0 $aWeb site development.