| Record ID | marc_loc_2016/BooksAll.2016.part42.utf8:203694342:2031 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part42.utf8:203694342:2031?format=raw |
LEADER: 02031cam a22004457i 4500
001 2015472241
003 DLC
005 20150908161434.0
008 150901s2014 caua 001 0 eng d
010 $a 2015472241
015 $aGBB410864$2bnb
016 7 $a016612625$2Uk
020 $a9781584235422$q(hbk.)
020 $a158423542X$q(hbk.)
035 $a(OCoLC)ocn869794703
040 $aUKMGB$beng$erda$cUKMGB$dBTCTA$dYDXCP$dBDX$dDEBBG$dUVV$dZCU$dOCLCF$dCUI$dUKBOL$dOCLCQ$dDLC
042 $alccopycat
050 00 $aNC1002.L63$bM65 2014
082 04 $a741.6$223
084 $aAP 15040$2rvk
245 00 $aMonochrome :$bblack & white in branding.
264 1 $aBerkeley, CA :$bGingko Press,$c2014.
300 $a232 pages :$billustrations (some color) ;$c29 cm
336 $atext$btxt$2rdacontent
336 $astill image$bsti$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
520 $aStylish, noteworthy and elegant, black and white is the preferred formal attire of brands, logos and typefaces. As a result, designers keep coming back to explore their nuances and create original compositions integrating type, illustration, photography and more. The contrast evokes a wide range of consumer reactions depending on strategy. 'Monochrome' explores this iconic combination's versatility across a wide range of identity work including advertising, graphic and promotional design.--$cSource other than Library of Congress.
650 0 $aLogos (Symbols)
650 0 $aBranding (Marketing)
650 0 $aColor in design.
650 0 $aMonochrome art.
650 0 $aCorporate image$xDesign.
650 7 $aBranding (Marketing)$2fast$0(OCoLC)fst01743755
650 7 $aColor in design.$2fast$0(OCoLC)fst00868572
650 7 $aCorporate image$xDesign.$2fast$0(OCoLC)fst00879660
650 7 $aGraphic arts.$2fast$0(OCoLC)fst00946595
650 7 $aMonochrome art.$2fast$0(OCoLC)fst01740446
655 7 $aPictorial works.$2fast$0(OCoLC)fst01423874