MARC Record from Library of Congress

LEADER: 03080cam a22004337i 4500
001 2015472708
003 DLC
005 20151021113909.0
008 150905s2011 si a b 001 0 eng
010 $a 2015472708
015 $aGBB0A4297$2bnb
016 7 $a015638955$2Uk
020 $a9780470825396
020 $a0470825391
035 $a(OCoLC)ocn739118535
040 $aDMZ$beng$cDMZ$dUKM$dYDXCP$dBWX$dNGU$dKSU$dBDX$dTULIB$dA7U$dZWZ$dOCLCF$dNJI$dOCLCO$dOCLCQ$dDLC
042 $alccopycat
043 $aa------$af------
050 00 $aHF5415.12.I74$bT46 2011
082 04 $a381.088297$222
100 1 $aTemporal, Paul.
245 10 $aIslamic branding and marketing :$bcreating a global Islamic business /$cPaul Temporal.
264 1 $aSingapore :$bJohn Wiley & Sons (Asia), Pte. Ltd.,$c2011.
300 $axvii, 324 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 $aIslamic Branding and Marketing: Creating a Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized that the global Muslim market represents potentially larger opportunities ... This book includes an Executive Summary of Proceedings of the Inaugural Oxford Global Islamic Branding and Marketing Forum at the Said Business School, University of Oxford. --Book Jacket.
505 0 $aIntroduction -- Why Muslim nations need to develop strong brands -- An overview of Muslim markets -- The nature and structure of Islamic markets -- Building a brand strategy -- Opportunities in Islamic brand categories -- The future : opportunities in the internet, media, and digital world -- Challenges facing Islamic brands -- Key success factors and strategies for aspiring Islamic brands -- Challenges and key strategies for the building and marketing of non-Muslim brands to Muslim markets -- Summary of power brand strategy programs for Muslim markets.
650 0 $aMarketing$zIslamic countries.
650 0 $aConsumers$zIslamic countries$xPsychology.
650 7 $aConsumers$xPsychology.$2fast$0(OCoLC)fst00876425
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
651 7 $aIslamic countries.$2fast$0(OCoLC)fst01244130
650 7 $aMarketing$zPays islamiques.$2ram
650 7 $aConsommateurs$zPays islamiques$xPsychologie.$2ram
856 41 $3Table of contents$uhttp://www.wiley.com/WileyCDA/WileyTitle/productCd-0470825391,descCd-tableOfContents.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy1603/2015472708-b.html