| Record ID | marc_loc_2016/BooksAll.2016.part42.utf8:218461250:1530 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part42.utf8:218461250:1530?format=raw |
LEADER: 01530cam a22003737i 4500
001 2015935956
003 DLC
005 20151218090458.0
008 150312t20152015njua b 001 0 eng d
010 $a 2015935956
020 $a9780134084503
020 $a0134084500
035 $a(OCoLC)ocn898529787
040 $aBTCTA$beng$cBTCTA$erda$dBDX$dYDXCP$dOCLCO$dUAB$dOCLCO$dOCLCF$dOCLCO$dDLC
042 $alccopycat
050 00 $aHF5415$b.J545 2015
100 1 $aJohnson, Nick,$eauthor.
245 14 $aThe future of marketing :$bstrategies from 18 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer /$cNick Johnson.
246 3 $aStrategies from eighteen leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer
264 1 $aOld Tappan, New Jersey :$bPearson Education, Inc.,$c[2015]
264 4 $c©2015
300 $ax, 257 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
650 0 $aMarketing.
650 0 $aMarketing$xManagement.
650 0 $aMarketing$vCase studies.
650 0 $aBranding (Marketing)$vCase studies.
650 7 $aBranding (Marketing)$2fast$0(OCoLC)fst01743755
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765