MARC Record from Library of Congress

LEADER: 03231cam a2200385 i 4500
001 2015000917
003 DLC
005 20150530083229.0
008 150130s2015 pau b 001 0 eng
010 $a 2015000917
020 $a9780749473464 (paperback)
020 $z9780749473471 (ebk)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHD8038.A1$bC53 2015
082 00 $a658.8$223
084 $aBUS043000$aBUS075000$aBUS020000$2bisacsh
100 1 $aClark, Nigel.
245 10 $aProfessional services marketing handbook :$bhow to build relationships, grow your firm and become a client champion /$cedited by Nigel Clark ; Forward by Charles Nixon.
250 $a1st Edition.
264 1 $aLondon ;$aPhiladelphia, :$bKogan Page,$c2015.
300 $aix, 262 pages ;$c25 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references (pages 251-252) and index.
520 $a"Marketing in professional services and consulting businesses (law, accounting, property, management consulting, project management, engineering, technical services, etc.) has progressed significantly in recent years. It is now seen as a major contributor to attracting and retaining clients, building a successful brand, and growing revenue and profit.Professional Services Marketing Handbook covers key issues in business development, operations, and delivery and includes case studies, insights, and advice on CRM, digital and social media, thought leadership, branding, and client thoughts to provide the tools to deliver greater business impact"--$cProvided by publisher.
520 $a"The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements. Professional Services Marketing Handbook, published in association with the Professional Services Marketing Group, is for marketing and business development professionals, sales specialists, and a firm's technical practitioners who want to play a fuller role in their firm's obsession with client relationship development to increase their impact and influence. Featuring international case studies and best practice from industry leaders and experts such as Allen & Overy, Baker & McKenzie, Jacobs, PwC, Reeves & Co and White & Case, Professional Services Marketing Handbook explains how to become a complete client champion - the voice of the client - to both shape and deliver a firm's client solution and experience. It helps marketers develop a growth strategy for their firm, understand and connect with clients more deeply and develop and manage client relationships to build successful brands"--$cProvided by publisher.
650 0 $aProfessions$xMarketing.
650 0 $aConsulting firms.
650 0 $aMarketing.
650 7 $aBUSINESS & ECONOMICS / Marketing / General.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Consulting.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Development / Business Development.$2bisacsh
700 1 $aNixon, Charles.