| Record ID | marc_loc_2016/BooksAll.2016.part42.utf8:40265975:2724 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part42.utf8:40265975:2724?format=raw |
LEADER: 02724cam a22003858i 4500
001 2015003648
003 DLC
005 20151006084524.0
008 150217s2015 enk 000 0 eng
010 $a 2015003648
020 $a9781137367099 (hardback)
040 $aDLC$beng$cDLC$erda
042 $apcc
043 $aa-ii---
050 00 $aHC440.C6$bS56 2015
082 00 $a658.8/3430954$223
084 $aBUS035000$aBUS043060$aBUS058000$aBUS063000$aBUS070000$2bisacsh
100 1 $aSinha, Dheeraj.
245 10 $aIndia reloaded :$binside India's resurgent consumer market /$cDheeraj Sinha.
263 $a1506
264 1 $aHoundmills, Basingstoke, Hampshire ;$aNew York, NY :$bPalgrave Macmillan,$c2015.
300 $apages cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience"--$cProvided by publisher.
505 8 $aMachine generated contents note: -- 1. The Trap Of Mass-Market Thinking - Why Chasing A Billion Is A Wrong Strategy? -- 2. The Poor Want Purpose - Why Marketing Needs To Be Social In India? -- 3. Safe Choices - Why Do Indians Like Standing In The Longest Queues? -- 4. Many Indias Make One India - How India's Unity Is More Useful Than Its Diversity -- 5. Success Overdrive - Has The Success Narrative Been Overcooked? -- 6. Breaking Stereotypes: Why Youth Marketing Needs To Go Beyond Risque; Content? -- 7. Sexy Everything - Seeking Titillation In Design, Tastes And Experiences -- 8. Spruce Up The Service - Why Jugaad Is An Enemy Of Good Service? -- 9. New Pockets Of Opportunity - Looking Beyond The Mainstream -- 10. Powered By People, Not Policy - What Makes India's Growth Story Sustainable?.
650 0 $aConsumers$zIndia.
650 0 $aMarketing$zIndia.
651 0 $aIndia$xCommerce.
650 7 $aBUSINESS & ECONOMICS / International / General.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Marketing / Research.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Sales & Selling.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Strategic Planning.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Industries / General.$2bisacsh