MARC Record from Library of Congress

LEADER: 04035cam a22003618i 4500
001 2015005928
003 DLC
005 20151006084912.0
008 150408s2015 nju b 001 0 eng
010 $a 2015005928
020 $a9781118933220 (hardback)
040 $aDLC$beng$cDLC$erda
042 $apcc
050 00 $aHD2746.5$b.G447 2015
082 00 $a658.4/012$223
084 $aBUS015000$2bisacsh
100 1 $aGeis, George T.
245 10 $aSemi-organic growth + website :$btactics and strategies behind Google's success /$cGeorge T. Geis.
246 30 $aSemi-organic growth
263 $a1506
264 1 $aHoboken, New Jersey :$bJohn Wiley & Sons, Inc.,$c2015.
300 $apages cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"An in-depth examination of Google's innovative approach to M&A Semi-Organic Growth presents a unique analysis of Google's distinctive expertise in the area of mergers and acquisitions, derived from more than 150 acquisitions carried out over the company's short history. While organizational growth has traditionally been characterized as organic (internally generated) or inorganic (from acquisition), this book examines Google's semi-organic strategy for accelerating product and service revenue, explained through a unique sector/subsector classification scheme that dynamically maps the media, Internet, and technology platform markets. You'll gain insight into Google's disclosure strategies for private company transactions, and more importantly, their methods for integrating acquisitions into product and service offerings to achieve ecosystem synergy. Unique perspective reveals the lessons learned along the way from both successes and failures, and the companion website gives you access to the tools that help you implement what you've learned. Google's extensive use of M&A as a growth strategy has been in sharp contrast to the practices of rivals like Apple, and further contrasts with the failures of many other companies in corporate business development. This book shows you the thinking behind the company's successful methods, and demonstrates the mechanisms behind the success. Learn why corporate M&A activity often fails to add value Delve deep into the complex dimensions of M&A integration Discover what Google has learned through specific deals Consider innovative integration methods that foster synergy Google is an iconic, premiere company, and it didn't happen by accident. Their success is driven by their innovative approach to strategy in all areas, and their M&A expertise has been a major contributing factor. Semi-Organic Growth takes you through the core workings of Google M&A to provide insight into successful strategy for the modern market"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
505 8 $aMachine generated contents note: Preface Acknowledgments Chapter 1: M&A Success and Failure Chapter 2: Imprinting Semi-organic Growth Chapter 3: Google v. Apple: M&A Paths Diverge, then Converge Chapter 4: M&A Market Modeling Chapter 5: Google Media Deals Chapter 6: Google Internet Deals Chapter 7: Google Technology Platform Deals Chapter 8: Failed or Shuttered Deals Chapter 9: Disclosure versus Secrecy Chapter 10: Forms of Consideration Chapter 11: Contingent Consideration Chapter 12: Dimensions of M&A Integration and Semi-organic Growth Chapter 13: Acqui-hires Enhancing Google Offerings Chapter 14: Competitive Deal Constellations and Ecosystem Synergy References About the Website About the Author Index .
650 0 $aConsolidation and merger of corporations.
610 20 $aGoogle (Firm)
650 7 $aBUSINESS & ECONOMICS / Mergers & Acquisitions.$2bisacsh
776 08 $iOnline version:$aGeis, George T.$tSemi-organic growth + website$dHoboken, New Jersey : John Wiley & Sons, Inc., 2015$z9781118933244$w(DLC) 2015014757
856 42 $3Cover image$uhttp://catalogimages.wiley.com/images/db/jimages/9781118933220.jpg