MARC Record from Library of Congress

LEADER: 01721cam a22003138i 4500
001 2015023184
003 DLC
005 20150926082021.0
008 150911s2016 enk b 001 0 eng
010 $a 2015023184
020 $a9781138848221 (hardback)
020 $z9781315726151 (ebook)
040 $aDLC$beng$erda$cDLC
042 $apcc
043 $ae-gx---
050 00 $aZ285.6$b.F85 2016
082 00 $a381/.45002094309034$223
100 1 $aFullerton, Ronald A.,$eauthor.
245 14 $aThe foundations of marketing practice :$ba history of book marketing in Germany /$cRonald A. Fullerton.
263 $a1512
264 1 $aAbingdon, Oxon ;$aNew York, NY :$bRoutledge,$c2016.
300 $apages cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction : the role of marketing in the growth of the German book markets, 1815-1890 -- Separate, distinct, both sluggish : the German book markets at the close of the Napoleonic Wars, 1815-1820 -- The regular book market explodes, 1820-1843 -- Engines of growth : dynamic and entrepreneurial marketing 1820-1843 -- The mass book market, 1820-1870 -- The decline and recovery of the regular trade, 1843-1866 -- The book market of the regular trade at mid-century, 1843-1866 -- Good times, 1867-1888 : the middle and upper class book market after mid-century -- The mass book market explodes, 1870-1890 -- Conclusion : the role of dynamic high capitalist marketing practice in the German book markets.
650 0 $aBooks$zGermany$xMarketing$xHistory$y19th century.
650 0 $aBook industries and trade$zGermany$xHistory$y19th century.