MARC Record from Library of Congress

LEADER: 02720cam a22003858i 4500
001 2015023564
003 DLC
005 20150702082955.0
008 150622s2015 nyu 000 0 eng
010 $a 2015023564
020 $a9780415775793 (hardback)
020 $a9780415775809 (paperback)
020 $z9781315660400 (ebook)
040 $aDLC$beng$erda$cDLC
042 $apcc
050 00 $aHE9783.5$b.H36 2015
082 00 $a387.7/420688$223
084 $aBUS000000$aBUS069020$aBUS090000$2bisacsh
100 1 $aHanke, Michael,$d1963-
245 10 $aAirline ecommerce /$cMichael Hanke.
250 $a1 Edition.
263 $a1601
264 1 $aNew York :$bRoutledge,$c2015.
300 $apages cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"Since the first few airline tickets were sold online in December 1995, global online travel has grown to generate half a trillion dollars in annual revenue. This development has brought significant changes to airline businesses, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling, but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline's ongoing digital transformation: - E-Products - E-marketing - E-Sales and Distribution - Web Customer Service - E-Commerce Organizations - E-Commerce Strategy Modern day technology such as mobile desktops, social media, wearable computing and virtual applications are some of the major platforms used by airlines to advertise and sell their products to consumers. With a wide range of references and examples of leading companies from the airline industry and beyond, this book explores the various organizational structures to manage e-commerce. Written by an airline e-commerce expert, Dr. Hanke provides unprecedented 'behind-the-scenes' details of how airline e-commerce works. This book is a crucial companion for both students and practitioners alike who aim to excel in this area, as well as those who are interested in sales, marketing, customer service, and strategy"--$cProvided by publisher.
650 7 $aBUSINESS & ECONOMICS / General.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / International / Economics.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce).$2bisacsh
650 0 $aAirlines$xRates.
650 0 $aAirlines$xCustomer services.
650 0 $aAeronautics, Commercial$xPassenger traffic.
650 0 $aElectronic commerce.