MARC Record from Library of Congress

LEADER: 02736cam a22004098i 4500
001 2015024477
003 DLC
005 20151203091056.0
008 150625s2015 nyu b 001 0 eng c
010 $a 2015024477
020 $a9781610395519 (hardcover)
020 $z9781610395526 (e-book)
040 $aPSt/DLC$beng$cPSt$erda
042 $apcc
043 $an-us---
050 00 $aTL215.F7$bM53 2015
082 00 $a338.4/7629222097309041$223
100 1 $aMiller, G. Wayne,$eauthor.
245 10 $aCar crazy :$bthe battle for supremacy between Ford and Olds and the dawn of the automobile age /$cG. Wayne Miller.
250 $aFirst edition.
263 $a1508
264 1 $aNew York :$bPublicAffairs,$c[2015]
300 $apages cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
500 $a"In Car Crazy, G. Wayne Miller, takes readers back to the wild and wooly years of the early automobile era--from 1893, when the first U.S.-built auto was introduced, through 1908, when General Motors was founded and Ford's Model T went on the market. As the machine transformed American culture for better and worse, early corporate battles for survival and market share transformed the economic landscape. The fiercest fight pits Henry Ford against Frederic Smith of Olds. Olds was the early winner in the race for dominance, but now the Olds empire is in trouble, its once-industry leading market share shrinking, its cash dwindling. Ford is just revving up. But this is Ford's third attempt at a successful auto company--and if this one fails, quite possibly his last. So Smith fights Ford with the weapons he knows best: lawyers, blackmail, intimidation, and a vicious advertising smear campaign that ultimately backfires. Car Wars is a page-turning story of popular culture, business, and sport at the dawn of the twentieth century, filled with compelling, larger-than-life characters, each an American original."
504 $aIncludes bibliographical references and index.
505 0 $aFastest man on earth -- Native sons -- The selden patent -- Meet me in St. Louis -- Sensation -- Bad behaviors, bad roads -- The horse loses power -- The West, still wild -- Victories and defeats -- Doubts subsiding -- "Equal to his weight in wildcats".
600 10 $aFord, Henry,$d1863-1947.
610 20 $aFord Motor Company.
650 0 $aFord Model T automobile$xHistory.
600 10 $aOlds, Ransom Eli,$d1864-1950.
610 20 $aGeneral Motors Corporation.$bOldsmobile Division$xHistory.
650 0 $aOldsmobile automobile$xHistory.
650 0 $aAutomobile industry and trade$zUnited States$xHistory.
650 0 $aAutomobile industry and trade$zUnited States$xManagement.